Each week, I have someone say to me, “Shannon, I really want visibility, but I think press releases are too much for me.” “Why?” I ask. “I’m just not ready.” “Not ready for increased visibility? To get instant expert status?” “I’m afraid I’ll look silly.” Ahh, fear. It’s the biggest reason you’re not using press [...]
Do you want visibility and more exposure without spending a dime? An effectively written and distributed press release can generate quite a bit of attention for your products or services, and it costs you nothing but your time. When it comes to writing news releases, you can’t simply write what you would for your website [...]
It’s the end of January already. I know you had the best of intentions this year of staying on top of things. But life gets in the way. You fall behind. Get frustrated and then some of that fire is starting to flicker out. So, how can you stay motivated? It is the hardest thing [...]
There’s so much to do as a business owner. Yet one thing you can’t ignore is having a plan to grow your list each and every month. As a matter of fact, I advise my coaching clients that list building should always be a monthly goal. Although you know that growing your list can help [...]
Smart business owners know that high conversion rates are essential. In order to sell products and services, website traffic needs to convert to customers. So what are the key tactics to improve conversion rates? Here are three smart ways to convert online visitors to customers: Make each campaign unique. If you’re using a PPC campaign [...]
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