Growing the perfect list

Posted by in marketing

There’s so much to do as a business owner. Yet one thing you can’t ignore is having a plan to grow your list each and every month. As a matter of fact, I advise my coaching clients that list building should always be a monthly goal. Although you know that growing your list can help [...]

Smart ways to convert online visitors to customers

Posted by in marketing

Smart business owners know that high conversion rates are essential. In order to sell products and services, website traffic needs to convert to customers. So what are the key tactics to improve conversion rates? Here are three smart ways to convert online visitors to customers: Make each campaign unique.  If you’re using a PPC campaign [...]

Monday’s Mojo: Getting more credibility

Posted by in Monday's Mojo

Credibility is one of the rarest yet most powerful commodities in your business. If you have credibility, you’ll be able to get people on email lists, get joint venture partners and get others to buy with ease. Without credibility, nobody will give you their credit card. The problem is, many people think good marketing or [...]

Cherry Bomb: Buzz Buzz Buzz Barf

Posted by in Cherry Bomb

Are you addicted to buzz? And I don’t mean your three cups of coffee a day or Ben and Jerry’s ice cream. I’m talking about a dependence on jargon and hype. Let me illustrate. Recently I got an email from a new connection on social media who wanted to introduce herself more fully and ask [...]

When you’re ad swapping to grow your list, remember WIIFM!

Posted by in marketing

I’ve been sharing why ad swapping is a good way to grow your list, but no matter who you approach, you must remember smart business people will always ask, “What’s in it for me?” After all, they’re in business to make money so that will be the underlying question.  When you approach your potential ad [...]