In my new series, I will be sharing my personal answers to the top questions about marketing online today. You see, I’ve been asking questions and listening to my coaching and mentoring clients, as well as my other customers, and these questions seem to be the ones everyone is asking. Let’s get started: How much [...]
Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically garner media attention and visibility. The honest truth is that with a little time and energy you can write your own press releases. The benefit for [...]
Do you know the secret of how PR professionals know what stories will be covered before they hit the newstand or get on the air? It’s editorial calendars. Knowing about this all-important calendar can help your company to get some much-needed and best of all- free – visibility. Besides including months and the year, these [...]
Staying positive can be difficult. In fact, simply watching the evening news can set back your smile for weeks. So how do some people manage to stay so happy all of the time? #1 Practice – Staying positive, initially, is a process of being aware of your negative thoughts and replacing them with positive ones. [...]
Press releases (also called news releases) are one of the best recipes to have on hand to generate free publicity. But if you really want to attract the media to partake, you need to give them a good reason. And that reason is: you’ve got a great story. One of the easiest ways to do [...]
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