If you’ve been working in the online marketing world for any length of time, you know you need an opt-in box get people on your list. So how’s that working for you? I thought so… you see, even though many marketing pros tell you you need an opt-in page or subscriber box, they tend to [...]
People always ask me, “How can I build my list?” A very important question… so much so I just presented a live workshop on the topic at an event in LA. But let me let you in on a secret: I spend very little time ACTIVELY building my lists. Actually, when it comes down to [...]
Studies show you need to ‘touch’ your prospect at least 7 times (and if you ask me it’s more like 13 times) in order for him or her to recognize you. Unless you have the big marketing budgets like a McDonald’s or Nike, you need to step away from advertising and find publicity and promotional [...]
Who hasn’t ever entered a contest? Everybody enjoys the feeling of winning a prize – so why not try running a contest on your website or through your ezine and emails to get your prospects to enter for a chance to win? And the best part? If done correctly, you’ll be a winner too -with [...]
Getting customers to your site should always be ranked as high as t he importance of the quality of the products and/or services you provide Come to think of it… it’s more important. After all, we know many traditional stores that offer lower-quality items, but consistently get people through their doors who are ready, willing [...]
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